Stephen Smith, CFNN Reporter
Everyone knows that trends rotate, from low rise jeans to scrunchies to 80’s synth-pop. So, while sitting on my bed at 11pm, thinking of what would make a good article, I zoned out on my record collection. My mind focused on an LP Sleeve of Khalid’s American Teen. Then it hit me, vinyl is coming back baby!
Now I’m aware that this idea is silly, but I have formulated three reasons for the resurgence of vinyl music. Vinyl music is coming back around because firstly, it brings with it a nostalgic buzz to music, secondly it increases record sales for artists, and lastly, it promotes exclusive content that cannot be accessible anywhere else.
Nostalgia is something hard to explain, but let me try to explain it just in case you don’t know what it is. Imagine yourself at Macy’s during the holidays, the year is 2000, Britney Spears’ Baby One More Time is playing and you’re looking at collectible snowglobes. When you get a longing feeling for the past, that’s nostalgia.
That’s honestly not even a personal experience of mine, but because I can relate and feel a part of it, it’s nostalgic. This same theory applies to LP’s and Vinyl, because you can buy vinyl, which is seen as dated and less common, you can experience the nostalgia of having a hard copy of it. When you unveil the record out of the sleeve, slide the needle on the spinning disk and hear the music play, you’ve just entered the twilight zone of nostalgia.
The second reason why vinyl is coming back around is because it increases record sales for artists. If you notice any new release of any album, there will be a majority of three ways to access the music, the first being digital the second via CD and the last being vinyl. These record sales are taken into account when formulating Billboard’s charts.
“Chart rankings are based on sales (physical and digital), radio play, and online streaming in the United States,” according to Billboard. When artists push new releases, they are pushing to get units sold. A unit is weighed beyond the streams of the song it’s based off a purchased copy. The more vinyl that is sold, the more units that they have, which means the higher their song will perform on the charts.
The last reason that vinyl is coming back is because of the exclusive content it offers. This ties into sales as well, but when something is exclusive people want to buy it which increases the units sold. This exclusive content can go as far as new songs to just a simple letter written to the consumer.
In the reigns of Taylor Swift’s promotion of her monumental album Folklore she included 8 exclusive LP’s each with an exclusive song. The appeal of a new song to listen to, that is only available if you buy the record, is enough to generate a sense of need within the buyer.
Whether you want to admit it or not, vinyl is coming back! Maybe it’s for nostalgia, maybe it’s for aesthetics, more than likely it’s for profit. All I know is that when I zoned out on Khalid’s American Teen, I thought about how cool it was that I had it, sitting in my room waiting to be played. Whether or not l fell for the consumerism trap of an exclusive vinyl or I just wanted to listen to the album, I’ll let you be the judge.